As part of an ongoing effort to highlight the unique character of the Heights and its main street, the Central Avenue SID (CASID) has installed a new street banner system on 45 lamp posts within the district.
The new banners capture the variety of amenities available on or near Central Avenue with the words “Live! Shop! Dine! Work!” and corresponding graphics. For example, the “Live!” banners feature a graphic of a kayaker, hinting at the many recreational activities available to those who visit the Jersey City Reservoir or one of the other parks in the Heights. Blue parking banners provide wayfinding assistance to visitors who want to park in one of Central Avenue’s municipal lots.
The remaining banners celebrate Central Avenue’s vital role as a neighborhood business district, dining destination and provider of over 1600 jobs. The “Work!” banners also inform patrons of the discounted 3.5% sales tax available at Central Avenue businesses who participate in the State of New Jersey’s Urban Enterprise Zone (UEZ) Program.
The banner system will be displayed year-round, except during the holiday months when the traditional decorative lights and special banners will be installed.