Welcome to the Heights Section of Jersey City, NJ

Central Avenue
Capital Improvement Projects

A conceptual sketch of the Central Avenue streetscape improvement project.


The award-winning Central Avenue streetscape project was the first major capital improvement project to be completed in both an improvement district and in a New Jersey Urban Enterprise Zone. The elements of the streetscape – decorative sidewalk edging, antique-style street lamps, street trees, benches, trash receptacles, banner poles and a community bulletin board – serve the needs of a modern urban main street while complimenting Central Avenue’s historic architecture and charm.

The CASID began laying the groundwork for the streetscape improvement project in 1994 by funding a $70,000 master plan process which was implemented by architecture firm Miceli, Kulik, Williams and Associates. Using the Improvement District as a vehicle for collective decision making, local stakeholders were able to successfully lobby the City of Jersey City to undertake the project. The resulting $1.5 million project, conceptualized in the above sketch, was led by the City of Jersey City/ JCEDC, which used Urban Enterprise Zone funds to construct the new streetscape between 1995-96. The project was dedicated on October 30, 1996 and won an Honorable Mention in Downtown New Jersey’s 1997 Excellence in Downtown Awards.

Central Avenue Intersection Improvement Project

Construction on Central Avenue, Jersey City to improve intersection crosswalks Between 2012 and 2013, the City of Jersey City began their Central Avenue Intersection Improvement Project.

The project calls for improvements to 21 intersections along Central Avenue (Waverly Street to North Street) including the replacement of existing handicapped curb ramps with a cast in place detectable warning surface, the replacement of traffic striping and signs, and the installation of new countdown pedestrian heads and ¾ inch thick polymer slurry surface (PCSS) crosswalks at selected street intersections.
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landscapeAfter researching numerous tree species known for performing well in urban environments, male Ginkgo biloba trees were selected for planting on Central Avenue. The roots of these slow-growing trees extend vertically down into the ground. Ginkgo trees also have widely-placed branches that green the Avenue and offer shade without blocking business signs or reducing visibility for drivers. 115 iron grates were installed over the tree pits to protect the trees.







Trash Receptacles

To reduce litter on the Avenue, 43 cast-iron trash cans were installed. They are located just off of each intersection. These trash cans make a big difference in keeping the Avenue clean.









Banner Poles

Three sets of banner poles were installed shortly after the main streetscape improvement project was completed. The banners hung near Manhattan Avenue and North Street welcome visitors to the Central Avenue business district, and the poles near Bowers Street are used to hang banners that announce special community events and initiatives.

Bulletin Board

The three-paneled community bulletin board is located at the entrance to the municipal parking lot located between Bowers and Griffith Streets. The CASID and local residents use the board to advertise public notices and announce special events and meetings. Community members can drop off notices to be posted on the board at the CASID office (366 Central Avenue, Suite 201).

The Future of the Streetscape

The SID continues identifying needed upgrades and repairs, and engaging the assistance of public agencies and private businesses responsible for the upkeep of specific elements of the streetscape. For the sake of clarity, the SID does not control or maintain the physical conditions of the streetscape in terms of needed repairs or improvements. Individual stakeholders within the district and patrons are encouraged to report damaged streetscape elements directly to the City for a resolution. Together, we can keep Central Avenue a vibrant and beautiful main street for many years to come.