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Business Spotlight

Baines Family Dental - 388 Central Avenue, Jersey City

Business Owners: Bruce, Keith, and Marshall Baines

Photo by E. Jan Kounitz

The valued patients who continually return to Baines Family Dental, understand why “family” is one of the key words in the practice’s name. Started by Bruce I. Baines, D.D.S. in 1973, he is joined today by his two sons, Keith and Marshall, who continue the one of few staple businesses remaining on Central Avenue and in the Jersey City Heights community.

The private dentistry was originally located above Geiger’s Jewelry (now Christian Jewelers) at 390 Central. Three years later Bruce built and relocated to the storefront at 386 Central Ave where it has remained for nearly four decades. Despite the busy urban environment, the hometown feel is what initially attracted the Baines Family to Jersey City. “We’re happy to serve the community. I like the people here,” said Bruce. “Some patients have been coming here for two and three generations.”

When asked about working alongside his sons, Bruce replied “I never thought that either of my sons would become dentists because I never put any pressure on them to do so. However, I think it is wonderful that we can have lunch together on a daily basis and discuss patient treatment.”

The family relationship and open communication has an impact on patient care according to Keith and Marshall who confessed aspiring to follow in their father’s footsteps since childhood. “There are no associates here,” says Marshall. “All our patients come here to see Dr. Baines and we build long relationships with them. Good oral hygiene boosts a person’s self-esteem and seeing patients become more confident in themselves is the most rewarding experience of practicing dentistry.”

This caring attitude is what led many Jersey City residents to their dental office admits Robert Whelin who has been a patient for at least five years. “Dr. Baines and his staff are very good. I already have recommended them many times.” When asked if he believed if his overall oral health improved since he has been a patient, he stated, “Absolutely” with gusto that showed off his healthy smile.

Over the years, the small business has grown to a staff of twelve employees. “It’s like a family here,” describes receptionists Catherine Thurston and Diana Perez. Having been there for the last ten years, Perez says she is grateful to have been given an opportunity to work in her hometown dental office as a young teenager. “The Baines have always encouraged me to continue my education and have allowed me to work around the demands of my school schedule.”

Despite the state of the national economy, the Baines boys will be further investing in Jersey City within the upcoming months by remodeling their entire office. They will be giving their facade, and Central Avenue, a new look while adding state-of-the art equipment and new furniture to their office. Investing in the community is nothing new for the Baines as they are active members of the CASID and proud sponsors of the yearly Everything Jersey City Festival. This is just another instance of how they are helping the Jersey City Heights community grow.

With two generations of family workers and a trained staff of over twelve employees, Baines Family Dental specializes in all types of dental care, of both adults and children. New clients are welcomed with open arms.