Welcome to the Heights Section of Jersey City, NJ

March Is Women's History Month

In honor of Women's History Month, we salute the 40+ women-owned/ operated businesses within the Central Ave shopping district. We were able to take photos of most of them (at least those who weren't camera shy) to recognize these successful entrepreneurs and their contributions towards our vibrant main street community.

Stay Connected:

Central Avenue Jersey City Heights on Intagram

New CASID Annual Report Is Now Available

New on Central Avenue, Jersey City

  • Smart Wireless

More New Businesses on the Avenue>

Top 20 New Businesses on Central Avenue by ChicpeaJC

Development and Infrastructure Improvements along Central Avenue

Creative Placemaking on Central Avenue

CASID has commissioned new traffic box artwork by artist Kirk Seese called "Home 1" and "Candy Anyone?" at the intersection of Central/ Bowers Street and Central/ Franklin Street. Our organization is very excited about this addition to our outdoor art gallery. This is creative placemaking at its best and we thank our partners on this project including the City of Jersey City, and the Hudson County Office of Cultural Affairs.

Creative placemaking has become important to the experience and benefits of shopping local. Public art, in its many forms, can rejuvenate a neighborhood when done correctly. It brings new energy and vibrancy to neighborhoods. It also can make Central Avenue a fun place to visit. CASID’s art initiatives have grown out of the belief that creative placemaking contributes to the economic and cultural vitality of neighborhoods. [Read More]

Recent Events in the District:

SID Teams up with CDS to clean-up Central

CASID continues to coordinate with Jersey City and Commercial District Services LLC (CDS) to get Central Avenue's streetscape back into shape. The City's limited staff is often busy managing the 43 litter baskets in the district and cannot consistently address the other maintenance needs in the district. As such, Central Avenue businesses and commercial property owners (via their SID program) have hired CDS to help out. CDS will in the district just a few days per month to clean our 133 light poles, remove weeds/ light landscaping, painting our curbs, painting our bus stops, and give our main thoroughfare some much needed TLC. While marchants continue to sweep their own sidewalks, CDS staff will be in the district to do the tough stuff. [See Report]

Central Ave's Reusable Tote Bags Are Back!

Local shoppers will be sporting stylish pink, lime, red, orange, and green reusable tote bags this holiday season. Starting on Small Business Saturday (November 24th) nearly 13,000 tote bags will be given away to Jersey City shoppers thanks to the efforts of 52 Central Avenue businesses. [Read More]

Effective July 1, 2019, the City of Jersey City will prohibit the use of disposable plastic carryout bags (see City Ordinance 18-065 for details). In response, Central Avenue businesses (via their SID program) are working together to make our fourth annual Reusable tote bag campaign the largest giveaway yet. Central Avenue businesses have produced and disturbed nearly 6,000 tote bags during the past three years (2015-2018).

Jersey City's Ban on Disposable Plastic Bags

Top 10 Businesses on Central Ave Since the SID began 25 Years Ago by ChicpeaJC

The Central Ave Special Improvement District Management Corporation is Jersey City’s first improvement district to reach the 25-year mark. This main street community has grown immensely over the last quarter century noting that the 4% storefront vacancy rate is the lowest it has been in over fifteen years. The demand to open a business here is rising while the rate businesses are leaving slows down. Central Avenue looks forward to a bright future with a number of City projects in the pipeline including a new police station, new parking deck, and repaving the roadway in the next year. Central Avenue SID members (commercial property and/or business owners in the district) have invested significantly in Jersey City through a self-imposed special assessment and are enjoying the fruits of their labor. Forty-four (44) businesses in particular have been here since the Improvement District began in 1992. They are staples in the community and serve as a beacon for new businesses to set up shop in the Jersey City Heights. With many to choose from, here are our top 10! [Read More]