Welcome to the Heights Section of Jersey City, NJ



Mother's Day

Mother’s Day ( Sunday, May 9th) is coming sooner than you think! Show your mom how much you love her this year with a gift she will not forget! Make Central Avenue your go-to main street for Mother’s Day, by taking her out for breakfast/lunch or dinner at one of our 50 restaurant locations. Capture the moment by taking pictures with her by one of our many murals, maybe in particular “Mother's Eternal Light” By Artist Ed "T.DEE" Morris Located: 407 Central Ave, Jersey City.

In need of a gift? There are tons of locations to stop by here on Central Avenue.

Whether you are looking for the perfect bouquet of flowers FlowerNOW (285 Central) or Central Flowers (438 Central).

Searching for Mother’s Day card that says exactly what you are looking for: Stop & Shop (232 Central) .99 Vision (346 Central) .99 Power (387 Central) UMR Pharmacy (437 Central) Walgreens (337 Central)

Maybe you want to spoil your mom this year here are some great options a beautiful necklace from Majesty Jeweler (277 Central) her favorite perfume from Fragrance and Accessories (341 Central) a relaxing facial from Diva Glam Studio (349 Central), a fresh set of lashes from Eye Candy Lash Bar (447 Central) or indulge in a delicious ice cream cake from Dahlia's Ice Cream (290 Central)

Regardless of what you choose your mom will love It! Happy Mother’s Day to all the strong ladies out there!

Stay Connected:

Central Avenue Jersey City Heights on Intagram

Call For Artists - 2021

The Central Avenue SID has added a total of seven (7) new art installations in 2020, the most in a single calendar year. The artwork found on Central Avenue is meant to provide positive energy when walking down our commerical corridor. Thanks to assistance from Hudson County through the Local Arts Programing Grant, Central Avenue is able to contunue a long-term goal of adding "art destination" to Central Avenue's distinct resume.

The CASID is seeking creative proposals for it's 2021 public art installation program. Proposals for art instllation on traffic boxes and wall space are being requested. [Read more]

The submission deadline is Friday, July 30th, 2021

To view Request for Proposal

$4 Million Central Ave Streetscape & Roadway Improvement Project

The CASID is excited to announce that the City of Jersey City has approved plans for a Central Avenue Streetscape & Roadway Improvements project. This highly anticipated, and very necessary, $4 million rehabilitation project will soon commence work to replace all sidewalks and repave the roadway in the shopping district. [Read More]

Communicate with project officials here.

Coronavirus/ COVID-19

You can reserve your spot to get a vaccine now by pre-registering here:https://covidvaccine.nj.gov/

To see if you are eligible please visit here.

To view all the Vaccine locations click here

The CASID partnered with Jersey City Department of Health and Human Services and Prestiage Health to place a Mobile Clinic on Central Avenue. The mobile clinic will allow businesses, shoppers, and residents to recieve FREE COVID-19 test. Starting on Tuesday November 24th at 232 Central Avenue (near Stop & Shop), from 9-5pm will be offering NASAL SWAB tests. Appointments are not required. [Read More]

Other locations:

  • RWJBarnabas ( 317 Central Avenue) with regular care appointment (201) 839- 2640
  • Differx Pharmacy- (492 Central Avenue) Jersey City OFFERS RAPID TESTING
  • Heights Pharmacy (424 Central)is offering COVID-19 tests Monday-Friday from 12-5pm. Call to make an appointment (201) 222-1777

Click to View Full List of Jersey City Locations

Central Avenue Redevelopment Plan for Block 2901 Study Area - NEW Parking Deck

The Jersey City Division of City Planning, in partnership with the Central Avenue SID, held four community meetings seeking input on how to improve Central Avenue (specifically block 2901) to better meet community needs. The community driven project is heading to the City Council [Read more]

Development and Infrastructure Improvements along Central Avenue

New on Central Avenue, Jersey City

  • Torta Truck (413A Central)
  • BG Enterprises (430 Central)
  • Stacks Creamery (465 Central)
  • Cosmopolitan Staffing (430 Central)
  • Phan Thai (408 Central)
  • Jupiter Knights (447 Central)
  • iFoneSpot (306 Central)
  • Alpit Convenience Store (362 Central)
  • RWJ Medical Group (
  • Irma's Cafe (274 Central)

More New Businesses on the Avenue>

Its Tax Time! Tax Preparers along Central Avenue, Jersey City.

It is Tax filinf season and April 15th is not far awar. Prepare and file your tax returns soon or, if you need assitance, contact a Tax Professional to schdule an appointment. Be sure to choose a reputable tax preparation service certifed by the IRS as having a vaild Prepare Tax Identification Number (PTIN) to avoid preparer fraud. There are serval crediable neighborhood businesses on Central Avenue that have been around for years servicing the tax filing needs of the community.

Click here for list of Central Avenue Tax Preparation Businesses

Team Effort to Address Sanitation and Maintenance Needs of the District

Central Avenue is a busy urban commercial corridor with a large amount of pedestrian and vehicle traffic. Consequently, the busy nature of our main street community produces demanding sanitation needs. It takes a team effort to keep our district clean starting with 1) merchants sweeping their adjacent sidewalks regularly, 2) the City’s mechanical streetsweeper cleaning both sides of the roadway 6 days a week, and 3) the City’s litter patrol program maintaining public spaces clean (i.e. tree beds, litter receptacles, sidewalks, sewer catch basins, etc.). To further supplement these efforts, the Central Avenue SID program uses its limited resources to service other sanitation related needs of the district. CASID has hired Commercial District Services to service the district ten days (10) a month for landscaping, hand-bill removal, curb painting, cleaning public touch surfaces, and other occasional maintenance needs of the district.

Creative Placemaking on Central Avenue


Creative placemaking has become important to the experience and benefits of shopping local. Public art, in its many forms, can rejuvenate a neighborhood when done correctly. It brings new energy and vibrancy to neighborhoods. It also can make Central Avenue a fun place to visit. CASID’s art initiatives have grown out of the belief that creative placemaking contributes to the economic and cultural vitality of neighborhoods. [Read More]

Past Public Artwork in the District:

Central Avenue SID Annual Report