Welcome to the Heights Section of Jersey City, NJ



Have a Safe Halloween!

Governor Murphy announced guidelines to anyone interested in participating in this year’s Halloween Celebrations. We encourage our members to have a safe and fun Halloween!

When distributing candy, please:

  • Limit interaction or contact with trick-or-treaters, greet them outside your store, wear a mask, and regularly wash hands.
  • Distribute individually packaged candy so that trick or treaters can grab and go without accessing a shared bowl. Touchless distribution is preferred.

Stay Connected:

Central Avenue Jersey City Heights on Intagram

$4 Million Central Ave Streetscape & Roadway Improvement Project

The CASID is excited to announce that the City of Jersey City has approved plans for a Central Avenue Streetscape & Roadway Improvements project. This highly anticipated, and very necessary, $4 million rehabilitation project will soon commence work to replace all sidewalks and repave the roadway in the shopping district. [Read More]

Communicate with project officials here.

Central Avenue Redevelopment Plan for Block 2901 Study Area - NEW Parking Deck

The Jersey City Division of City Planning, in partnership with the Central Avenue SID, held four community meetings seeking input on how to improve Central Avenue (specifically block 2901) to better meet community needs. The community driven project was approved by the Planning Board in August 2020 and is now headed to the City Council for final approval. [Read more]

Jersey Reservoir #3 to get $6M overhaul (located near CASID's southern entrance)

Reservoir 3 Jersey City

Jersey City will spend the next year upgrading Reservoir 3 in a long-awaited $6 million project that city officials say will make the hidden oasis in the Heights a “special” recreational destination, the city announced Friday. NJ.com has the full story.

New on Central Avenue, Jersey City

  • Irma's Cafe
  • Sapori D'Italia
  • Cosmopolitan Staffing
  • iFoneSpot
  • RWJ Medical Group
  • AT&T Store

More New Businesses on the Avenue>

Top 20 New Businesses on Central Avenue by ChicpeaJC

Development and Infrastructure Improvements along Central Avenue

Team Effort to Address Sanitation and Maintenance Needs of the District

Central Avenue is a busy urban commercial corridor with a large amount of pedestrian and vehicle traffic. Consequently, the busy nature of our main street community produces demanding sanitation needs. It takes a team effort to keep our district clean starting with 1) merchants sweeping their adjacent sidewalks regularly, 2) the City’s mechanical streetsweeper cleaning both sides of the roadway 6 days a week, and 3) the City’s litter patrol program maintaining public spaces clean (i.e. tree beds, litter receptacles, sidewalks, sewer catch basins, etc.). To further supplement these efforts, the Central Avenue SID program uses its limited resources to service other sanitation related needs of the district. CASID has hired Commercial District Services to service the district ten days (10) a month for landscaping, hand-bill removal, curb painting, cleaning public touch surfaces, and other occasional maintenance needs of the district.

Creative Placemaking on Central Avenue


Creative placemaking has become important to the experience and benefits of shopping local. Public art, in its many forms, can rejuvenate a neighborhood when done correctly. It brings new energy and vibrancy to neighborhoods. It also can make Central Avenue a fun place to visit. CASID’s art initiatives have grown out of the belief that creative placemaking contributes to the economic and cultural vitality of neighborhoods. [Read More]

Past Public Artwork in the District:

Coronavirus/ COVID-19

The safety of our residents, shoppers, visitors, and area employees are of paramount importance. The CASID is closely monitoring the developments surrounding the coronavirus/ COVID-19 pandemic and sharing the information provided by government leaders and medical professionals to guide our SID members. [Read More]

Thank You Michael Yun. You Went Above and Beyond for Jersey City.

“We are beyond saddened by the passing of Councilman Michael Yun. He was a family man, a great businessman, and a tireless advocate for Jersey City throughout his nearly 4 decades of public service. More than that though, he was a great husband, father, and grandfather as he never missed a chance to share how proud he was of his family. This is devastating for all of us here, as Michael was part of our Jersey City family. We will miss him and we will continue to aggressively fight against this pandemic, now in his honor.” - Mayor Steven Fulop

The Central Avenue SID Management Corporation and its members are heartbroken. Michael Yun was a founding member of the CASID. He was the heart and soul of Central Avenue, The Heights main street community, for nearly 40 years. He was a true community leader, tireless advocate for Jersey City, a mentor to many, and dear friend to all of us. [Read More]

CASID 2019 Annual Report