Welcome to the Heights Section of Jersey City, NJ

Shop Small This Holiday Season!

December 2019

Happy Holidays! With over 240 storefronts, the Central Avenue shopping district is here to serve you with a wide variety of shopping, dining, and services. Pay only half the sales tax at participating UEZ registered businesses. Also, enjoy TWO HOURS FREE METER PARKING in municipal lots from November 28th through December 31, 2019.

Why Shop Jersey City, Buy Local? For every $100 you spend at locally owned businesses, $73 remains in the community.Those dollars help fund local jobs, local taxes and other locally owned businesses, as well as donations to local non-profits. This compares to only $43 remaining in the community when you spend $100 at non-locally owned businesses. [Read More]

Stay Connected:

Central Avenue Jersey City Heights on Intagram

Central Avenue Tote Bag Are In!!!

November 13, 2019

Some of Central Avenue's favorite customers will be sporting new tote bags this holiday season. Starting on Small Business Saturday, November 30th, more than 11,000 tote bags will be given away to Jersey City shoppers thanks to the efforts of 48 businesses/ sponsors. [Read More]

Central Avenue Redevelopment Plan for Block 2901 Study Area

December 2019

The Jersey City Division of City Planning, in partnership with the Central Avenue SID, want your input on how to improve Central Avenue (specifically block 2901) to better meet community needs. All members of the community are encouraged to attend, learn more about this study, and provide feedback. [Read More]

Click here to read the DRAFT Central Avenue Redevelopment Plan

New on Central Avenue, Jersey City

October 2019

  • Sapori D'Italia
  • Powerstaffing
  • Verizon
  • Los Aztecas Bakery
  • AT&T Store
  • Akshar Grocery/ Indian Kitchen

More New Businesses on the Avenue>

Top 20 New Businesses on Central Avenue by ChicpeaJC

Citywide Parking Study

September 2019

The City of Jersey City, in association with the North Jersey Transportation Planning Authority (NJTPA) and an external consultant team, will be conducting a year-long study to develop the Jersey City Parking Management Plan. The goal of this study is to catalog existing parking supply, determine parking demand by understanding the community-specific needs, and identify the most innovative strategies to manage parking for current and future development The Parking Management Plan will inform zoning regulations, help reduce traffic congestion generated by single-occupancy vehicles and align with the goals in the Circulation Element to limit land dedicated to parking uses near transit stations and encourage the use of public transit and active modes of transportation throughout the City. Learn More

Note: Ward C/D Community Meeting for Parking Plan took place on September 16th at 366 Central Avenue. If you missed the meeting, you can still send in your feedback. Email to cityplanning@jcnj.org.

Contribute Your Thoughts and and Design Ideas For The Brand New North District Police Precinct On Central - Learn More

August 2019

Many Enjoyed Parklet on Central Ave

November 2019

Central Avenue welcomed a parklet in the summer 2019 and it stayed through November. It was located by Gino's Pizzeria/ Advanced Foot & Ankle Care/ Dulce De Leche Bakery near Charles Street. This experiment consisted of converting a metered parking space limited to one (1) motor vehicle into new public space for pedestrians. We are happy to report many more people used and enjoyed the parklet compared to the number of vehicles that would have parked there. [Check the Fact Sheet].

Learn more about Jersey City's parklets and give feedback.

Creative Placemaking on Central Avenue

June 2019

New Central Avenue Mural By Artist Xiomara Gonzalez.

Creative placemaking has become important to the experience and benefits of shopping local. Public art, in its many forms, can rejuvenate a neighborhood when done correctly. It brings new energy and vibrancy to neighborhoods. It also can make Central Avenue a fun place to visit. CASID’s art initiatives have grown out of the belief that creative placemaking contributes to the economic and cultural vitality of neighborhoods. [Read More]

Recent Events in the District:

Development and Infrastructure Improvements along Central Avenue

June 2019

SID Teams up with CDS to clean-up Central

June 2019

CASID continues to coordinate with Jersey City and Commercial District Services LLC (CDS) to get Central Avenue's streetscape back into shape. The City's limited staff is often busy managing the 43 litter baskets in the district and cannot consistently address the other maintenance needs in the district. As such, Central Avenue businesses and commercial property owners (via their SID program) have hired CDS to help out. CDS will in the district just a few days per month to clean our 133 light poles, remove weeds/ light landscaping, painting our curbs, painting our bus stops, and give our main thoroughfare some much needed TLC. While merchants continue to sweep their own sidewalks, CDS staff will be in the district to do the tough stuff. [See Report]

Jersey City's Ban on Disposable Plastic Bags

June 2019

"Pay by App Parking" Now on Central Ave!

April 2019

Its here! ParkMobile has arrived on Central Ave, Jersey City. Motorists now have the choice of paying for parking the traditional way (drop a coin) or smartphones (credit card). Download the app now to make your next drive to our shopping district that much more convenient. Thanks to Mayor Steven Fulop and Business Administrator Brian Platt for welcoming the technology to our city while maintaining the simplicity of traditional meter parking.

New CASID Annual Report Is Now Available

March 2019