Welcome to the Heights Section of Jersey City, NJ



Shop Small This Holiday Season!

The Holiday Season is upon us! With over 240 storefronts, the Central Avenue District has a wide variety for your shopping needs.

Some of the benefits of #ShoppingSmall on Central Avenue are:

  • Pay only half of sales tax at partipating UEZ registered businesses.
  • Enjoy two (2) hours of free meter parking in select municipal lots starting November 27th to December 31st.
  • Over 70+ participating stores on the Avenue are distributing reusable tote bags, with qualifying purchase, while supplies last.

Why Shop Jersey City, Buy local? For every $100 you spend at a locally owned business, $73 remains in the community. Those dollars help fund local jobs, local taxes, and other locally owned businesses, as well as donations to local non-profits. This compares to only $43 remaining in the community whe you spend $100 at a non-locally owned business.

Central Ave's Reuseable Tote Bags are Back!

The CASID has purchase over 11,000 reusable tote bags to help market and promote the Central Avenue Shopping District this coming holiday season. The 11,000+ tote bags list all the existing business in the district across four different bag colors (yellow, red, purple, and orange).

SID Trustees agreed it was important to keep this program going even though business sponsorships were not possible and other SID marketing programs were shifted. The tote bags have become a popular marketing tool and loyal shoppers love getting new Central Avenue bags from our SID members each holiday season. Additionally, the New Jersey may soon pass a statewide ban on plastic bags therefore the tote bags will certainly come in handy. [Read More]

Stay Connected:

Central Avenue Jersey City Heights on Intagram

$4 Million Central Ave Streetscape & Roadway Improvement Project

The CASID is excited to announce that the City of Jersey City has approved plans for a Central Avenue Streetscape & Roadway Improvements project. This highly anticipated, and very necessary, $4 million rehabilitation project will soon commence work to replace all sidewalks and repave the roadway in the shopping district. [Read More]

Communicate with project officials here.

Most Artwork on Central Avenue in single year!

. The Central Avenue SID has added a total of seven (7) new art installations in 2020, the most in a single calendar year. The artwork found on Central Avenue is meant to provide positive energy when walking down our commerical corridor.

New artwork include:

  • Artist Brianna McMaster "I Am" located off Thorne/ Central
  • Artist Micheal Cooper "Together Again & Again" off Bower/ Central
  • Artist John Guevara "Be Water" Dunkin Donuts (318 Central)
  • Artists Jeff Rose and Derek Tunia "I Heart JC) Pizza Master (274 Central)
  • Artist Simone Bailey Campbell " Vivid Flora" Cocoa Bakery (475 Central) [Read more]

New on Central Avenue, Jersey City

  • Irma's Cafe
  • Sapori D'Italia
  • Cosmopolitan Staffing
  • iFoneSpot
  • RWJ Medical Group
  • AT&T Store

More New Businesses on the Avenue>

Top 20 New Businesses on Central Avenue by ChicpeaJC

Central Avenue Redevelopment Plan for Block 2901 Study Area - NEW Parking Deck

The Jersey City Division of City Planning, in partnership with the Central Avenue SID, held four community meetings seeking input on how to improve Central Avenue (specifically block 2901) to better meet community needs. The community driven project was approved by the Planning Board in August 2020 and is now headed to the City Council for final approval. [Read more]

Jersey Reservoir #3 to get $6M overhaul (located near CASID's southern entrance)

Reservoir 3 Jersey City

Jersey City will spend the next year upgrading Reservoir 3 in a long-awaited $6 million project that city officials say will make the hidden oasis in the Heights a “special” recreational destination, the city announced Friday. NJ.com has the full story.

Development and Infrastructure Improvements along Central Avenue

Team Effort to Address Sanitation and Maintenance Needs of the District

Central Avenue is a busy urban commercial corridor with a large amount of pedestrian and vehicle traffic. Consequently, the busy nature of our main street community produces demanding sanitation needs. It takes a team effort to keep our district clean starting with 1) merchants sweeping their adjacent sidewalks regularly, 2) the City’s mechanical streetsweeper cleaning both sides of the roadway 6 days a week, and 3) the City’s litter patrol program maintaining public spaces clean (i.e. tree beds, litter receptacles, sidewalks, sewer catch basins, etc.). To further supplement these efforts, the Central Avenue SID program uses its limited resources to service other sanitation related needs of the district. CASID has hired Commercial District Services to service the district ten days (10) a month for landscaping, hand-bill removal, curb painting, cleaning public touch surfaces, and other occasional maintenance needs of the district.

Creative Placemaking on Central Avenue


Creative placemaking has become important to the experience and benefits of shopping local. Public art, in its many forms, can rejuvenate a neighborhood when done correctly. It brings new energy and vibrancy to neighborhoods. It also can make Central Avenue a fun place to visit. CASID’s art initiatives have grown out of the belief that creative placemaking contributes to the economic and cultural vitality of neighborhoods. [Read More]

Past Public Artwork in the District:

Coronavirus/ COVID-19

The safety of our residents, shoppers, visitors, and area employees are of paramount importance. The CASID is closely monitoring the developments surrounding the coronavirus/ COVID-19 pandemic and sharing the information provided by government leaders and medical professionals to guide our SID members. [Read More]

Thank You Michael Yun. You Went Above and Beyond for Jersey City.

“We are beyond saddened by the passing of Councilman Michael Yun. He was a family man, a great businessman, and a tireless advocate for Jersey City throughout his nearly 4 decades of public service. More than that though, he was a great husband, father, and grandfather as he never missed a chance to share how proud he was of his family. This is devastating for all of us here, as Michael was part of our Jersey City family. We will miss him and we will continue to aggressively fight against this pandemic, now in his honor.” - Mayor Steven Fulop

The Central Avenue SID Management Corporation and its members are heartbroken. Michael Yun was a founding member of the CASID. He was the heart and soul of Central Avenue, The Heights main street community, for nearly 40 years. He was a true community leader, tireless advocate for Jersey City, a mentor to many, and dear friend to all of us. [Read More]

CASID 2019 Annual Report